Laser-printed signage and adventure gear adorned the event spaces.
At 94, Betty Reid Soskin, the oldest park ranger in service views the #HiddenWorlds of the National Parks with Google Cardboard. 
At Zeitgeist, Cardboard "Coin-operated" Binoculars cleverly became tools to demo the VR experience.
Pegman also got a makeover in Google Maps for about 5 days.
We placed the VR trailer in a New York Times 30 day takeover that included innovative, new 360˚ units on the homepage of the site.
Our immensely successful influencer campaign sent photographers to our five parks to give their followers access into the Hidden Worlds from a personal perspective. We produced over 8m impressions from the amazing photography; like these from Travis Burke.
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