The Hidden Worlds of the National Parks Campaign

Follow rangers on an immersive adventure through five National Parks. Rappel into a crevasse, fly with thousands of bats, soar over an active volcano, dive through shipwrecks, and experience the Milky Way in 360° video and ambisonic audio.

Laser-printed signage and adventure gear adorned the event spaces.

At 94, Betty Reid Soskin, the oldest park ranger in service views the #HiddenWorlds of the National Parks with Google Cardboard.

At Zeitgeist, Cardboard "Coin-operated" Binoculars cleverly became tools to demo the VR experience.

Pegman also got a makeover in Google Maps for about 5 days.

We placed the VR trailer in a New York Times 30 day takeover that included innovative, new 360˚ units on the homepage of the site.

Our immensely successful influencer campaign sent photographers to our five parks to give their followers access into the Hidden Worlds from a personal perspective. We produced over 8m impressions from the amazing photography; like these from Travis Burke.

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