We looked at behaviors that drive risk-takers to take it to the next level. We all had music that inspired and pushed us to do crazy things. In the end we leveraged the strengths of Rdio and Felix’s inspiring jump to ask fans: “What song inspires you to break limits?”
In the experience, users could sign up to watch the documentary and add their jump track to the huge, collaborative playlist and then listen with their free Rdio subscription.
My Role: Creative Direction, Art Direction, UX/UI