Each story was made into ad units for pre-roll and mobile. The HTML5 ads on iOS cleverly mimicked the functionality of the G App and then suprising revealed a video behind it.
"Okay Google"
The G App for iOS is amazing in so many ways, but with Conversational Search it becomes downright magical. For this campaign we thought of short stories that show off the power of just saying what you're searching for with "Okay Google."