Nike ID

LeBron James is arguably the greatest basketball player of all time. Yet for the past 11 years, his NIKEiD campaigns have all looked the same. But this year's 2014 campaign was different. LeBron made the surprising decision to return home to Cleveland, to the team many feel he spurned in 2010. In LeBron's own words, "My relationship with Northeast Ohio is bigger than basketball. I didn't realize that four years ago. I do now."

The heartfelt campaign included a launch video featuring interviews with hometown heroes that LeBron and his team defined as "Cleveland and Akron Game-changers." We introduced the campaign with a teaser video (tweeted by LeBron himself) and released set of social assets released over the course of 12 days. Each hero received their custom LeBron 12 and were honored and surprised when James wore the final design on the court!

Read their full stories here.

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