FedEx: Our Changing World

We created a custom algorithm and application for generating "contiguous cartograms"—statistical maps that stretch and distort but maintain their border relationships. Stories emerge as users are able to compare, for example, the world's wealth against its happiness.

I got to lead the creative exploration and pitch for this campaign.

In collaboration with BBDO Guerrero, Philippines and BBDO New York, we created "FedEx–Our Changing World", the website and augmented reality experience at the center of the global campaign, "FedEx delivers to a changing world." To convey this concept, we created a pair of interactive experiences that morph the world through the lens of data.

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