The longest-running Super Bowl campaign just became more popular thanks to a partnership with Facebook. We created a hub for directors hoping to enter their spots for a chance to win $1 million. We gave everyone the perfect social tools to ask for advice, upload their ads and even vote and comment all within a Facebook App.
Doritos: Crash the Super Bowl
This social campaign made Doritos: Crash the Superbowl 2010 the most successful to date.