My friends at Breathe Yoga Center were just about to open their doors. They needed a logo and an identity that cleverly tied the centered, healthy lifestyle of yoga with the idea of breathing and calmness. We created a spirograph-inspired logo icon that plays with wind and lotus motifs.
We were also inspired by the idea of breath on glass and created studio graphics and translucent window decals that had lasered-etched graphics cut into them. The blurred effect with the knockout shapes keep the space bright, but private and peaceful. The business cards gave us a chance to be a little more bold, incorporating the logo identity with beautiful black and white photography.