A Walk in the Woods

A Walk in the Woods is an endearing tale about two, estranged old friends who decide they're in need of a little adventure. They set out on the 2,000-mile Appalachian Trail rediscovering their friendship while sharing epic moments along the way. Ignition partnered with Broad Green Pictures to create the #TakeAHike campaign that reinvigorated a thirst for adventure amongst an older audience, bringing the journey of two old friends into their hearts and homes – all with a sense of humor and dash of wit.