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A Walk in the Woods is an endearing tale about two, estranged old friends who decide they're in need of a little adventure. They set out on the 2,000-mile Appalachian Trail rediscovering their friendship while sharing epic moments along the way. Ignition partnered with Broad Green Pictures to create the #TakeAHike campaign that reinvigorated a thirst for adventure amongst an older audience, bringing the journey of two old friends into their hearts and homes – all with a sense of humor and dash of wit.